What is a "win-win"?
"Win-win" from the English: "win-win" of the Chinese translation.
Marketing not think so is the dual of a win-win for customers and
enterprises, should be the first to win enterprise customers after the
For the employees and between enterprises, the enterprises should be the
staff after the first win win.
Win-win situation to emphasize that the interests of both sides into
account, the so-called "incomplete winner and loser incomplete lose."
It is often used in marketing theory.
Most of the so-called win-win situation is better for everyone, at least
not become worse.
"Win-win" model is the traditional Chinese culture of "harmony" Thought
and the Western concept of market competition, product of the
In the modern enterprise management, it was emphasized "harmony above
all else", some people advocate "competition in order to survive."
The Practice has proved that the unity of harmony and competition is the
highest state of business.
The market economy is a competitive economy is also a collaboration of
economic, social, professional collaborative large-scale production, so
in a market economy under the conditions of operation of enterprises,
Competition and collaboration are inextricably linked.
In recent years, many scholars advocate "cooperative competition",
proposed the "competing" concept "win-win" model,
Intended to illustrate the unity and cooperation between enterprises in
competition work together to create value,
In the modern economy can be achieved under the conditions of the common
unprecedented profitability and market competitiveness.